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AI accelerates design. UX Science determines direction.
The next generation of products will be shaped by UX Science and accelerated by AI.

MY STORY

My design philosophy was shaped by leading the UX transformation Pronto Xi, turning a legacy ERP system into a modern web platform. This project taught me that enterprise UX is about simplifying complex workflows while maintaining the functionality experienced users rely on. Every design decision must balance user needs, business goals, and technical constraints simultaneously.

My biggest influences weren't famous designers, but everyday workers like warehouse staff and cashiers. Observing them taught me that true design insights come from real experiences. Their challenges inspired my research and design briefs. A pivotal moment was when a user completed a redesigned workflow faster and remarked, "This is how it should have worked all along." That's the standard I aim for in my designs.

I'm seeking a company that views design as a strategic partner, focusing on meaningful products with complex workflows where UX impacts customers and business. I excel in collaborative environments that prioritize respectful idea exchange and user evidence over hierarchy. My goal is to build products that address real problems, rather than chase trends, and demonstrate success through outcomes.

WHAT I BELIEVE

"Design is not decoration. It's the difference between a product people tolerate and a product people trust."

Let's work together.

I'm currently open to Product Designer and Lead Designer roles in Melbourne or remote.

Email: arishjoe@gmail.com  |  LinkedIn: linkedin.com/in/arishjoe   |  Mobile: 0452 445 746

NDA Statement: To respect confidentiality, certain details including data, visuals, and system specifics have been adapted or abstracted. The focus is on showcasing design approach, thinking, and impact."

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