NDA Statement: To respect confidentiality, certain details such as data, visuals, and system specifics have been adapted or abstracted. The focus is on showcasing my design approach, thinking, and impact.
My process
research | ideate | design | prototype | user test
UX Tools
AI Agent | figma | figma jam | figma make | CLAUDE
My Approach: Business Level + User Level + System Level + Design Level
UX Audit + UX blueprint + Systems Thinking + scalable Design driven UX + Hybrid Design System
MY UX METHODOLOGIES
“Creating intelligent enterprise experiences that transform complexity into intuitive, scalable, and human-centred digital solutions.”
Human-Centred • Research-Led • Enterprise UX Strategy • Double Diamond Approach
Designing scalable, accessible, and business-aligned digital experiences through research, systems thinking, and continuous validation.
1. Discovery & Problem Framing
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Stakeholder workshops & requirement mapping
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Business goals alignment
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UX audits & heuristic evaluations
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Competitor and market analysis
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Problem statements & opportunity mapping
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User pain point identification
2. User Research & Insights
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User interviews & contextual inquiry
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Survey design & analysis
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Persona development
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Journey mapping & empathy mapping
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Behavioural pattern analysis
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Data-driven insight synthesis
3. Information Architecture
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Workflow optimisation
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Navigation restructuring
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Task flow design
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Content hierarchy definition
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ERP process simplification
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Cross-module interaction mapping
4. UX Strategy & Interaction Design
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Wireframing & low-fidelity concepts
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UX patterns & interaction frameworks
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Design system thinking
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Accessibility-first UX
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Responsive & adaptive experiences
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AI-assisted workflow experiences
5. UI Design & Design Systems
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Enterprise UI modernisation
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Scalable component libraries
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Typography, spacing & visual hierarchy
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Colour systems & accessibility compliance
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Consistency across modules
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Design tokens & reusable patterns
6. Prototyping & Validation
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Interactive prototyping (Figma)
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Usability testing & validation
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A/B testing & feedback analysis
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Iterative design refinement
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Cross-functional collaboration
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Developer handoff & UX governance